Client Introduction & Challenges:
- Client: Mohammad Reza Izadi (Miztore)
- Profession: A renowned apparel designer, specializing in a unique blend of Iranian cultural elements and internet memes.
- Website Focus: E-commerce platform for selling custom-designed apparel.
Key Challenges:
- Brand Identity Mismatch:
The previous website (built with the Flatsome theme) had a plain and generic appearance that failed to align with Miztore’s whimsical and fun brand personality. - Poor User Experience & Visual Appeal:
The UI/UX was unappealing and unsuitable for the specific target demographic (15-30 year olds), leading to a subpar user experience. - Subpar Website Performance:
The old site suffered from extremely slow loading times and lacked proper search engine optimization, despite a high volume of products and images. - Extensive Customization Needs:
A demand for granular and deep customization of site elements and Elementor components was crucial. - Mobile-First Imperative:
A critical need for a responsive and mobile-optimized design, as the majority of users accessed the site via mobile devices.
The Solution Provided:
Addressing the deficiencies of the previous website and the imperative to embody Miztore’s brand identity, we proposed a complete website rebuild from the ground up. Our approach transcended mere UI design, beginning with the foundational layers of the infrastructure:
- Comprehensive Needs Assessment: We conducted a thorough analysis to understand the brand’s unique requirements and objectives.
- Sitemap Redesign: A completely new sitemap was structured to ensure intuitive navigation and an optimal user flow.
- Custom UI/UX Design: We meticulously crafted the user interface and experience to resonate perfectly with the brand’s personality and its target audience. This included selecting unique fonts (Abar + Peyda) and a distinctive color palette:
- Background: #E9E4D9 (90% of the site) and #D9D4CA (10% of the site)
- Headings: #D60608 for H1, H2 and #3D43B9 for H3-H6
- Body Text: #000000
- WordPress & Elementor Implementation:
Why WordPress?- Professional & Powerful CMS: With essential plugins like Elementor and WooCommerce, and a customizable admin panel, WordPress perfectly met the project’s complex needs when used correctly.
- Appropriate Project Scale: The project’s scope did not necessitate a custom code-from-scratch build.
- Cost-Efficiency: Reduced development costs allowed the client to allocate more resources to marketing initiatives.
- Extensive Customization Support: Excellent compatibility with custom CSS and JavaScript.
- Strong Local Community: A robust WordPress support community and plugin teams in Iran.
- Why Elementor?
- Speed & Optimization: Recognized as one of WordPress’s fastest and most optimized page builders.
- Design Flexibility: Enabled the use of ready-made components while providing complete creative freedom through custom CSS and JS for intricate design details.
- Addressing WordPress & Elementor Challenges:
- Code Bloat & High DOM Size: Despite their advantages, WordPress and Elementor’s generated code is not as lean as custom solutions, often leading to a higher Document Object Model (DOM) size, which can impact performance.
- Our Solution: Our team intelligently optimized element placement and meticulously wrote exceptionally clean custom CSS and JS. This strategic approach effectively mitigated potential performance issues, ensuring the cleanest and most efficient code output.
Achievements & Results:
- Authentic Brand Embodiment: Users entering the site now consistently feel as though they’ve stepped directly into a physical Miztore store, experiencing the brand’s unique charm and personality.
- Significant Sales & Efficiency Boost: An 80% increase in website efficiency and sales post-redesign, attributed to its strong appeal to the target audience.
- Impeccable Design Quality: The site’s design is so clean and professional that many users find it hard to believe it was built using WordPress and Elementor.
- Dramatic Speed Improvement: Despite a more complex and sophisticated design, the website’s loading speed improved by an impressive 90%.
- Extensive Page Coverage: A total of 20 distinct pages including the Main Page, Product Archive, Product Single, Blog Archive, Blog Single, About, Contacts, Custom Login/Logout, User Account, Search Result, Wishlist, Cart, Checkout Page, 404 Page, Custom Design Order, and Terms & Services.
Complementary Technologies: WooCommerce (e-commerce functionality), Goftino (online chat system), Figma and Photoshop (for design).